Our part one article with the first nine facts you didn’t know about Zara really got you into the shopping mood. Grab your wallet, because we have finally returned to further tempt you with everything you didn’t know about Zara with our part two article! Keep reading, you never know what you will learn!
Number Nine: The Best Customer Service
One of the main reason that Zara has become so successful over the course of its history is its intense dedication to pleasing its customers. To continue this tradition, the board of designers is specially trained to create and test designs according to customer feedback.
Number Eight: The System
Zara is certainly a success story with bragging rights and refuses to outsource any aspects of its production. Ortega’s employees at Inditex handle everything that the store premiers, from the early stages of design to manufacturing, all the way to the final step of distribution to its valued consumers.
Number Seven: Impressive Potential
To make it through all of the steps required for a product to hit the shelves, you might imagine it would take an extensive amount of time to process. However, with the incredible minds and talents working at Zara, a design can transform from a simple idea into a reality in as little as one to two weeks.
Number Six: The Marketing Strategy
Unlike many retailers, Ortega has a unique strategy for making his profit. He prefers to save money on advertising (which is why you may not see as many ads for the store), and spend that money in attaining prime locations close to other sophisticated retailers.
Number Five: Getting Expensive
With this unique approach to how the company spends its investments, they have the option to spend quite a large sum in attaining the best locations. To open their store at 666 Fifth Avenue in New York City, the company shelled out approximately $324 million for the space alone.
Number Four: Extensive Options
Zara is especially prideful in its ability to consistently update its line of products, staying updated with whatever the classy trends of the modern day demands. Every year, the company launches roughly 12,000 brand new designs for their stores.
Number Three: Stradivarius
You may have not yet heard of the other store owned by Inditex, and for good reason. This store, deemed Stradivarius, has not yet opened in the United States. Rumor has it, however, that it is much less expensive! Let’s get on that one, Ortega.
Number Two: Zara Home
In addition, to delightful designs to adorn your body, Zara also offers a beautiful line of home décor and furnishings. The store is called Zara Home and premiered in 2003.
Number One: An Environmentally-Safe Choice
Not many chain companies these days can truthfully claim to being green-friendly, especially in the retail industry. However, Zara is one of the eco-friendly companies that took part in signing the GreenPeace Zero-Discharge Commitment that is working towards the complete and total elimination of hazardous chemicals by the time the year 2020 rolls around. We hope you enjoyed exploring our list of the 18 facts that you never knew about Zara!