It is time for the yearly release from a boy group trying to reconnect with their ex-girlfriend after hurting them. Korean boy band Teen Top has released their newest track “I’m Sorry” from their November 2014 repackaged EP album, 20’s LOVE TWO ÉXITO.
The music video for this release is a standard video, in that there is no plotline beyond the first sixteen seconds of the video. In that, you see the female lead and one of the members looking upset while sitting in the car. They both get out of the car and the female lead walks away from her boyfriend.
Apart from this starting scene, the rest of the video is a standard Korean music video. The entire focus is on the members and the dance routine. The background scenery is not that imaginative, because the video has been shot in an abandoned warehouse. The scenery is not original because they have used the concept of an abandoned building before in other videos like “Miss Right,” “To You,” and “Clap.” Although they have used this concept before, they have done it a little differently this time around and tried to make it more elegant and flow together more easily. Their previous usage of the concept did not have the abandoned building as the main focus, but rather, other scenes. For this video, the abandoned warehouse is used throughout the entire video, but with different setups involved.
One scene that is used is the main room of the warehouse, with an arrangement of palettes in the centre of the room. Teen Top performs their dance routine on these throughout the entire music video. Another scene shows a room in the warehouse that has been transformed into a white room for the members to perform in front of lights. The shadows of the six members are cast against the white background, which brings an elegant aspect to video. It takes the eerie feeling away from the abandoned warehouse.
The scenes with all six members are accompanied by shots of each individual member in different scenes. With C.A.P, he is accompanied by a black Doberman dog while he is performing his solo rap section. Group member Niel is accompanied by a microphone and stand.
The way that the music video has been edited together is smooth. Instead of just switching from scene to scene, some scenes fade into each other, or the members walk from one scene to another. This further enhances the smoothness of the video, as the concept used is not that complicated, but fairly basic. The editor has not tried to add any special effects to make it flashier, but allows the attention to be kept on the six members. Some editors who work with a very basic video try to add special effects. But this can potentially take something away from the video and cheapen the experience, because the audience may think that group is just grabbing attention.
During the song, there is a consistent light drum beat and guitar strumming throughout that gives it a nice smooth beat. This allows the listener to enjoy the song no matter what mood they are in. As there are no big shocking beats halfway through the song, it won’t launch into any surprises like some songs are prone to do.
By using the concept of the abandoned warehouse, this actually goes with some of the lyrics that the members are singing about, as “niga tteonabeorigo teong bin jarien / jeongjeongmani heulleotji” translates to “After you left, in the empty spot / There was only silence.” The words emphasize the vast silence of a large abandoned warehouse. But overall, the director has decided against working in a plot to go along with the lyrics. Instead, he has decided to allow the lyrics to stand out for themselves.