We already brought you part one of our list of 15 things you probably did not know about Sephora, and now we’re back with part two! Check out eight more fascinating facts about the wildly popular makeup company that you definitely (probably) did not know below. You might be surprised by what you find out!
Number Eight: Sephora Wants Customers to Try New Things
Specifically, every one of its customers is supposed to leave with at least one sample of a product they’ve never tried before. To get samples galore, just talk to a “cast member” about something new you’re trying to achieve with your look.
Number Seven: Every Store Contains Multiple Worlds
Each store has three worlds, to be exact. These worlds are fragrance, color, and skincare. If you aren’t sure where to start, just jump right in because you can get technically get free samples from any one of these worlds.
Number Six: It Offers the ‘Half-Face’ for Customers Who Like Teachable Moments
Customers who are afraid they won’t be able to recreate the look that a Sephora employee gives them can ask for the “half-face.” The “half-face” involves an employee giving a makeover to just half of the face. The customer puts on the other half to test out the products and techniques.
Number Five: It Gives Away Mini Makeovers for Free
Every store offers free 15-minute makeovers that are simple but focused. For example, some of these makeovers include a smoky eye, essential eyeliner application, or blush and bronzer.
Number Four: It Puts a Lot of Pressure on Makeup Companies
Sephora sells some of the most innovative products, so it’s no surprise that they expect a lot from the brands they promote. The company expects at least one new product every three months to keep up with the high consumer demand it faces.
Number Three: Cast Members Can’t Promote Just One Brand
It’s true! If you really want to know what the best product for the job is, ask an employee (aka cast member) for the top five. The cast member will probably list off the products that are most frequently purchased without being returned.
Number Two: It Sells Vegan Makeup
It’s not impossible for vegans to be sexy, that much is true. Sephora sells products by brands like Obsessive Compulsive Cosmetics, Smashbox, and Urban Decay, which all offer animal-free products.
Number One: Customers Can Give Themselves a Free Manicure in Any Store
The stores’ nail bars are a great way to kill time and make your nails look super fresh. We hope you enjoyed our list of 15 things you didn’t know about Sephora!