Meghan Trainor has proved is not a one-hit wonder, as she released the music video for her latest single, “Lips Are Movin.” In true Meghan fashion, the video is set in a colorful studio with wacky choreography and backup dancers. Ms. Trainor looks so comfortable in what she’s doing and that made the viewing experience very pleasurable.
The setup worked for Ms. Trainor as her personality is as bubbly as can be. It does not look forced. It has just the right amount of cuteness. It’s as sweet as lollipop, actually. Ms. Trainor was able to execute her dance movements well enough to capitalize on her charm. Her costumes also do really well, but her black-and-white outfit on the video may seem a bit misplaced in the pop art theme. It is still cuteness overload, though. But we should remember that too much sweetness could be dangerous to our health.
The music video can be a trip down memory lane of some sort. It quickly reminds of 1990s music videos with the entire fun and feel-good vibe happening. The video is a fusion between Aqua’s trademark dance tune “Barbie Girl” and Mandy Moore’s debut hit single “Candy.” How fun and delightful can that be?
However, the vivid colors in the video are also very reminiscent of other iconic music videos like Katy Perry’s “California Gurls” and Christina Aguilera’s “Come On Over (All I Want is You).” It is a good thing, though, that Ms. Trainor steps up to the challenge and proves that she has a style of her own. There is something distinct in the way Ms. Trainor moves, which makes her unique from everybody else. It is very seldom that an artist can stand on a league of his or her own. Anyone can easily decide that Ms. Trainor is at the brink of becoming a great female artist in the music video generation. Having said all these, where does the promising Ms. Trainor stand?
While pop art worked for the video, it is still highly resemblant of her previous effort, “All About That Bass.” It is still cute, but it is exciting to consider what other dimensions Ms. Trainor has. What else can she offer other than her quirkiness and use of colors? “Lips Are Movin” is fundamentally beneficial in establishing Ms. Trainor as a force to be reckoned with in pop music. However, after this, Ms. Trainor must show the world another facet of her artistry. Else, it may end up that the odds are no longer in her favor.