Ladi6 – Hold Tight

[jwplatform XrXYUrZy-lLqiBj1P]

Fluid, funky, and psychedelic, Ladi6‘s music video for “Hold Tight” feels like a wonky animated dream with a cool pace and a smooth beat.  It’s hard to tell what we’re looking at, but it’s something like this: a turquoise-colored ripple goes out every few seconds in a navy universe filled with prism-shaped lava lamps, seaweed, and twinkling stars. The one shape we can definitely make out is a head with sunglasses and great lips. Sometimes it dematerializes and gets swept gently away by the ripples, but it’s usually staying there in the center of the screen, pivoting as it sings at least every other verse.The shades come off for the chorus: “Hold tight to me, if in this world you could be anywhere, this is where I would like to be.” The way she’s looking out at you during this bit (yep, even as a 2D animated head) is direct and almost striking. It’s remarkably hard to look away.

Director: Robert Wallace – parallelteeth.com
Producer:Evie Mackay – eviemackay.com
Animators:Robert Wallace – parallelteeth.com
& Luke Toth – luketoth.com

Website: Ladi6.com
Facebook: facebook.com/ladi6
Twitter: twitter.com/Ladi6

Must Read

4 New Books About Music Perfect for Winter Snowstorms

It’s the middle of winter, and there’s not much going on. Television will be preempted by the Olympics. Opportunities to get outside are scarce....

Ingrid Michaelson: ‘Time Machine’ Music Video Review

Ingrid Michaelson is involved in some of the most creative music videos I’ve ever seen. She loves to turn things on their head just...

The 10 Best Fictional Bands: Jem, St. Pepper, The Folksmen and More

The Wonders Tom Hanks was fresh off an unprecedented string of hit movies as a leading man when he decided to try his hand...

Related Articles

4 New Books About Music Perfect for Winter Snowstorms

It’s the middle of winter, and there’s not much going on. Television will be preempted by the Olympics. Opportunities to get outside are scarce....

Ingrid Michaelson: ‘Time Machine’ Music Video Review

Ingrid Michaelson is involved in some of the most creative music videos I’ve ever seen. She loves to turn things on their head just...

The 10 Best Fictional Bands: Jem, St. Pepper, The Folksmen and More

The Wonders Tom Hanks was fresh off an unprecedented string of hit movies as a leading man when he decided to try his hand...

The Surprising Stories Behind America’s Favorite Patriotic Songs

Born in the U.S.A. Bruce Springsteen’s "Born in the U.S.A." has always featured at political rallies for both Republicans and Democrats. But the true meaning...