Courtesy of staples.com
Katy Perry and Staples have teamed up to raise money for students, teachers, and classroom projects this back-to-school season with their “Make Roar Happen” campaign (a mashup of the Staples slogan, “Make More Happen” and the Katy Perry song, “Roar”). The team recently donated more than $2.5 million to education programs across North America.
Staples was the presenting sponsor for the North American portion of the pop star’s Prismatic World Tour. They worked together to inspire fans and customers to participate in the fundraising at www.staples.com/makeroarhappen. As a result, they were able to put $1 million toward a non-profit called DonorsChoose.org, an organization that works to fund classroom projects for students and teachers throughout the United States. With this first donation, Katy Perry and Staples set 949 school projects in motion, and fulfilled the classroom needs of 1,386 teachers in 1,089 schools. This contribution alone has impacted 143,053 students in communities across the country.
As of recently, Staples customers have raised another $150,000 in stores supporting Make Roar Happen. There is also a running contest associated with the campaign, in which supporters will have the chance to win free Katy Perry concert tickets. Donations will be accepted until September 25th, 2014, and 100% of the funds are put toward students and teachers in need.
“We’re thrilled with the results of the ‘Make Roar Happen’ program,” said Alison Corcoran, Staples’ Senior Vice President of North American Stores and Online Marketing. “With the help of our customers, we touched thousands of teachers and students. Working with Katy Perry, we helped ensure teachers and students have what they need in their classrooms for a successful year.”
Courtesy of staples.com
But it doesn’t stop in the United States. Katy Perry also helped Staples Canada raise over $1.4 million for their Annual School Supply Drive with the Make Roar Happen campaign, setting a new record for the drive. The Annual School Supply Drive assists Canadian students who lack resources and partners with almost 200 charitable groups throughout Canada, including Boys and Girls Clubs of Canada, Kiwanis, and United Way. “Having Katy Perry’s support has been invaluable,” said Steve Matyas, president of Staples Canada. “Together, we’re making more happen for Canadian students, teachers and schools.”
“It was exciting for me to be able to reward people for their attention to education, something contests rarely focus on,” said Katy Perry. “I got to interact with the teachers and the students, and hear how these donations are making a difference in classrooms. I’m proud of my fans for supporting Make Roar Happen, and I’m proud that I get to shine my light on something truly impactful.”
The Make Roar Happen campaign is certainly not her first charitable project. The star has supported numerous causes and organizations throughout her career, including Boys Hope/Girls Hope Foundation, Little Kids Rock, the Keep A Breast Foundation, Young Survival Coalition, H&M’s Fashion Against AIDS Campaign, MusiCares, Tickets-For-Charity, Children’s Health Fund (CHF), Generosity Water, the Humane Society of the United States, the Society for the Prevention of Cruelty to Animals, the David Lynch Foundation, the Museum of Contemporary Art in Los Angeles, and the It Gets Better Project.
Katy Perry has also been officially named a UNICEF Goodwill Ambassador, “with a special focus on engaging young people in the agency’s work to improve the lives of the world’s most vulnerable children and adolescents.” In addition to Make Roar Happen, a portion of the ticket sales generated by her Prismatic World Tour will be donated to UNICEF.