Invader Ace – Catch Up World

Techno pop group Invader Ace’s video for their song “Catch Up World” is an unconventional, avant-garde twist on something we’re all familiar with: infomercials! The video opens to the sale of a bundle of ten ice cream cone shaped mono outputs. However, much the opposite of the orderly way in which items on actual infomercials are presented for sale, these items are tossed haphazardly into the frame. As the video progresses, the items offered for sale become more and more strange, presenting anything from a piece of raw steak, to half of a boom box. The video grows more bizarre as the song’s repetitive cadence picks up speed, and now, futuristic lasers and other high tech items are offered for sale alongside overpriced fruit (like a $32 banana, for example). The video concludes as the disclaimer for the items for sale scrolls down the screen, ultimately glitching out the system before the screen goes dark.

Directed and animated by Johan Toorell

Facebookfacebook.com/1nvaderace
Soundcloudsoundcloud.com/invaderace

Must Read

Exploring an Eclectic Mix of Music

Bored with the musical offerings lately? Then get out of your comfort zone and find some new music in new genres you may have...

4 New Books About Music Perfect for Winter Snowstorms

It’s the middle of winter, and there’s not much going on. Television will be preempted by the Olympics. Opportunities to get outside are scarce....

Ingrid Michaelson: ‘Time Machine’ Music Video Review

Ingrid Michaelson is involved in some of the most creative music videos I’ve ever seen. She loves to turn things on their head just...

Related Articles

Exploring an Eclectic Mix of Music

Bored with the musical offerings lately? Then get out of your comfort zone and find some new music in new genres you may have...

4 New Books About Music Perfect for Winter Snowstorms

It’s the middle of winter, and there’s not much going on. Television will be preempted by the Olympics. Opportunities to get outside are scarce....

Ingrid Michaelson: ‘Time Machine’ Music Video Review

Ingrid Michaelson is involved in some of the most creative music videos I’ve ever seen. She loves to turn things on their head just...

The 10 Best Fictional Bands: Jem, St. Pepper, The Folksmen and More

The Wonders Tom Hanks was fresh off an unprecedented string of hit movies as a leading man when he decided to try his hand...