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Email Marketing: Why Businesses Can’t Afford to Ignore it

Chances are high that every day you are bombarded with tons of useless emails. Some of them automatically go to spam filter while a few get successful to reach our inbox. But on getting a close look of these emails, you will find how poorly these emails are written and formatted.

It’s no doubt why people don’t pay attention to such emails. That’s why email has lost its charm what it used to have a decade ago. But thanks to these spammers, you have got a high chance of succeeding if you do your home work beforehand.

No matter if your business is small or large, a start up or established, email marketing is indeed helpful for everyone. If you want to grow your business then you must need to understand the power of email marketing.

Know your audience

This is an important point. If you get this clearly, you have already won half battle. How many times is that you receive emails from a health clinic, a car cleaning agency or a pet food supplier? You probably can’t even count. Knowing the right audience is important otherwise 99% of your email would go into “Trash” in no time.

So, you may be wondering how to make an effective email list? Well, there are many ways.

Make a blog

Set up a website and start sharing valuable lessons on your blog e.g. if you are a yoga teacher then you can write on yoga and meditation. Gradually, people will start following your blog and sign-up for your newsletters. You can also give them bribe like a “free 7 days yoga” course/eBook to get them inside your list.

Run advertisement on social media

You can target audience based on location, age, and gender. You can run your campaign on different social media sites. In just a few days, you will have a handful of subscribers.

Buy a list from third party

If you don’t want to go the hard way then you can contact somebody who has highly targeting list. It’s little risky though, as you might burn your money on a crappy list. That’s why it is recommended to always buy potential client’s list or company information database from an acquaintance or an authentic source.

Final Words

Never bombard your audience with your product. First, provide them value and gain their trust.

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