Childish Gambino at Bonnaroo

Childish Gambino at Bonnaroo this year put on a bold, brave and beautiful performance. The young artist appeared on stage with no musicians and no instruments, so it was a bit of an unusual performance. He has been an early adopter in emerging technologies that blur the lines between online and offline experience. One of his musical projects is to introduce fans to augmented reality application through something called the Deep Web Tour, which earned over 16.3 million streams on Spotify. He has a very enthusiastic and always-growing fanbase that has helped his creep to the tops of Billboard and Twitter trending charts. Childish Gambino delivers a style of performance art that is unique to the internet era, and which defies classification. Online, he finds himself in the company of the music industry’s hottest stars: Iggy Azalea, Charli XCX, Little Dragon, and many more. Throughout this summer so far, Gambino has been playing to sold-out audiences all over the country, always to positive reviews. His tour has included prominent festivals such as Lollapalooza, Coachella, Governors Ball, Firefly and ACL. He also recently received a very favorable writeup in the Huffington Post, which states, “He is one of the most fascinating products of the Internet.” It was a pleasure to watch him perform at Bonnaroo.

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